Since its inception in 2021, HITRANS’s cycle hire scheme, HI-BIKE, has experienced substantial growth. By 2022, it had expanded from 3 docking stations, 4 virtual docks, and 30 bikes in Inverness to 6 docks and 50 bikes.
However, in spring 2023, the scheme faced potential closure when its operator, Canadian bikeshare company Bewegen, declared bankruptcy. HI-TRANS intervened and took over operations, saving the scheme from closure.
In the initial months, HI-TRANS staff quickly learned to manage an eBike share scheme, covering back-office IT, bike redistribution and maintenance, customer service, and bike share technology. The scheme was only temporarily closed for one week while the sim card accounts were updated, as HI-TRANS promptly contracted an external mechanic to maintain the bikes and the scheme. This action helped retain some of the former company’s employees who had suddenly found themselves out of a job.
Plans are underway to expand the scheme within Inverness and install docks further afield, including Elgin. HI-BIKE is now the UK’s only publicly owned and operated eBike share scheme.
As of January 2024, nearly 1000 regular users have purchased 2700 recurring memberships, with 12,000 single-use users buying either a 3-hour pass, common among tourists and visitors, or a pay-per-ride pass. This totals almost 13,000 individual users since the scheme launched.
Over 220,000 km have been travelled, saving over 40,000 kilograms of CO2 compared to travelling by car. Users still have faith in the system’s longevity, as there has been a steady increase in membership purchases. Comparing 2022 to 2023, from May to September 2022, 210 monthly passes were purchased, whereas from May to September 2023, 419 monthly passes were purchased.
HITRANS has kept costs down, with users paying as little as £1.55 a week for an annual pass for unlimited rides and a completely 24 hour usable service. Additionally, they offer free equal opportunities to those who need it.
This success story reflects a genuine passion and commitment to active travel opportunities for all, facilitating a just transition to Net Zero.