HITRANS’s cycle hire scheme, HI-BIKE, has demonstrated significant success since its launch in 2021. Initially, the scheme featured three docking stations, four virtual docks, and 30 bikes in Inverness. By 2022, this expanded to 6 docks and 50 bikes. However, in spring 2023, the scheme faced potential closure due to the bankruptcy of its operator, Canadian bikeshare company Bewegen. HITRANS intervened, taking over operations to preserve the scheme.
In the initial months, HITRANS staff rapidly acquired the skills necessary to operate an eBike share scheme, encompassing back-office IT, bike redistribution, maintenance, customer service, and bike share technology. The scheme was only temporarily halted for a week to update SIM card accounts. HITRANS swiftly contracted an external mechanic to maintain the bikes, retaining some employees from the previous operator.
Plans include expanding the scheme within Inverness and extending it to Elgin. HI-BIKE is now the UK’s only publicly owned and operated eBike share scheme. As of January 2024, the scheme boasts nearly 1,000 regular users with 2,700 recurring memberships and 12,000 single-use users. This totals almost 13,000 individual users since its inception, covering 220,000 km and saving over 40,000 kilograms of CO2 compared to car travel.
Membership has shown steady growth, with a notable increase in monthly pass purchases from 210 between May and September 2022 to 419 in the same period in 2023. Users benefit from affordable rates, paying as little as £1.55 per week for an annual pass with unlimited rides and 24-hour access. Additionally, an equal opportunities pass is available free of charge for those in need.